Form & Function Marketing
Northwestern University's only student-run marketing agency
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Lulu's

Targeted at families and Evanston locals, Lulu's serves up traditionally inspired Asian cuisine with sake, cocktails and, beer to match. Our team worked with Lulu's to better understand and target their market of Evanston locals and graduate students, position Lulus as an event space, and update their social media strategies.

We served LuLu's as a part of Core & Rind Hospitality as a client in the spring and fall of 2017. (website)

Lulu's brand had a ton going for it when we started in the fall, with vibrant, bright photography on its website and its toy monsters adding a playful touch to the family restaurant.

Lulu's brand had a ton going for it when we started in the fall, with vibrant, bright photography on its website and its toy monsters adding a playful touch to the family restaurant.

To make a great brand better, our team recommended various ways to streamline Lulu’s branding. This guide included tweaks to restaurant name and the color palette to unify the brand.

To make a great brand better, our team recommended various ways to streamline Lulu’s branding. This guide included tweaks to restaurant name and the color palette to unify the brand.

Lulu's toy monsters are a hit with Yelp reviewers and families, so our team recommended they feature them more prominently in its branding.

Lulu's toy monsters are a hit with Yelp reviewers and families, so our team recommended they feature them more prominently in its branding.

We ended the fall with "Udon Education." Our market research showed Lulu’s customers are not familiar with Udon, so we created weekly specials to showcase it and differentiate Lulu’s from competitors.

We ended the fall with "Udon Education." Our market research showed Lulu’s customers are not familiar with Udon, so we created weekly specials to showcase it and differentiate Lulu’s from competitors.