Form & Function Marketing
Northwestern University's only student-run marketing agency

Our Grind

Our team of strategists and designers create relevant, powerful campaigns that resonate with consumers and students alike.



We know that every client needs different skills and deliverables, so our team of 50+ students offers a broad spectrum of services, such as...


Market Research

Uncovering consumer insights takes time. Our experience with different research tools (surveys, focus groups, data analysis, etc.) helps our clients learn the most about whatever audience they're trying to target.


Brand Design

We enjoy the challenge of turning relatively unknown student groups and businesses into well-recognized organizations on campus. We provide strategy for our clients on how to best convey their value to the NU student body.


Multimedia Design

Whether developing a flier, online banner or business collateral, we have the creative and technical chops to make sure our clients' material stands out from the crowd. Our products are as smart as they are eye-catching.


Social Media Content Creation

We have years of experience creating social media contests and other compelling online experiences for our clients.  These campaigns take time, and our dedicated team works around-the-clock to help push out our clients' content.


Promotions & Partnerships

Go beyond simple flier-on-the-ground advertising. By leveraging our connections with different student groups, we find unique ways to spread our clients' messages. 


Campaign Implementation

We consider our follow-through a service in itself. We recognize many of our clients don't have robust internal marketing teams or resources, so we're there for our clients from the beginning to the end. 


So, how can we help you?