Form & Function Marketing
Northwestern University's only student-run marketing agency
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Furious Spoon

Furious Spoon is a fast casual, Tokyo-style ramen shop with housemade noodles and loud hip-hop, open late daily. Called "The #1 Ramen Bowl in Chicago" by Thrillist, we worked with Furious Spoon to get the ball rolling at their sixth Chicagoland location in Evanston and connect them with the Northwestern community with partnerships with campus orgs and a future collab with Spoon University.

We served Furious Spoon as a client in the fall of 2017. (website)

Our team helped give Furious Spoon the edge it needed to compete with a plethora of other fast-casual places near Northwestern. First up: an Instagram ad campaign.

Our team helped give Furious Spoon the edge it needed to compete with a plethora of other fast-casual places near Northwestern. First up: an Instagram ad campaign.

Playing off of their late-night hours (and campus finals coming up), the Furious Spoon team created and ran ads like this one...

Playing off of their late-night hours (and campus finals coming up), the Furious Spoon team created and ran ads like this one...

...and this one. The campaign ads, targeted at the Northwestern community, garnered 657 total impressions at just $0.17 per ad. Pretty sweet deal, if you ask us.

...and this one. The campaign ads, targeted at the Northwestern community, garnered 657 total impressions at just $0.17 per ad. Pretty sweet deal, if you ask us.

We brought ReFusionShaka and Furious Spoon together and created the"Re-Furious-Shaka" campaign, a discount deal for ReFusionShaka attendees, run on Facebook.

We brought ReFusionShaka and Furious Spoon together and created the"Re-Furious-Shaka" campaign, a discount deal for ReFusionShaka attendees, run on Facebook.

Featuring ~tasty~ imagery like this, the BOGO 50% off deal reached over 7,000 people on Facebook, and 132 people said they went and used it.

Featuring ~tasty~ imagery like this, the BOGO 50% off deal reached over 7,000 people on Facebook, and 132 people said they went and used it.

The Furious Spoon team went a step beyond just photos for Re-Furious-Shaka, and they produced this clip to promote the event. 745 people – nearly a tenth of the Northwestern student body – watched it.

To finish up the quarter, our team connected the restaurant with Spoon University to put on a cocktail making class this winter. (Fun Fact: Furious Spoon makes dope cocktails)

To finish up the quarter, our team connected the restaurant with Spoon University to put on a cocktail making class this winter. (Fun Fact: Furious Spoon makes dope cocktails)