Form & Function Marketing
Northwestern University's only student-run marketing agency
five.png

Five & Dime

Five & Dime, an American food restaurant and rooftop bar in Evanston wanted to target the Northwestern community through new promotions. With the leadership of Rachel Cantor, this account team developed and executed events to draw in Northwestern students. In addition, the team helped Five & Dime with social media maintenance.

Five & Dime, a member of Core & Rind Hospitality, was a client during Fall 2018 and Winter & Spring 2018.

For our kickoff event, we hosted a spaghetti eating competition...

For our kickoff event, we hosted a spaghetti eating competition...

...with clever gifs to attract audiences...

...with clever gifs to attract audiences...

...and a snapchat geofilter...

...and a snapchat geofilter...

...we reached 2.5K on Facebook

...we reached 2.5K on Facebook

480x360.gif.95a7163909224ce2a9ef4f52522b65eb.gif
Since the restaurant closes its outdoor seating during the winter, we created an event to show students that Five & Dime is still open and thriving

Since the restaurant closes its outdoor seating during the winter, we created an event to show students that Five & Dime is still open and thriving

We ran Spaghetti Sunday Dinners to draw in the Northwestern community

We ran Spaghetti Sunday Dinners to draw in the Northwestern community