Form & Function Marketing
Northwestern University's only student-run marketing agency
DB3Logo.png

DB3 Donuts

Somewhere between the roar of Ryan Field and the elegance of the Evanston Art Center, you'll find DB3 Donuts. Our team created a strongly Northwestern-centric campaign for the client, giving them direct connections to the campus through features with Spoon University and a pop-up at Spoon Fest, the campus food festival. 

We served DB3 Donuts as a client in the spring and fall of 2017. (website)

We created this full page print ad to go in Spoon University's spring 2017 magazine.

We created this full page print ad to go in Spoon University's spring 2017 magazine.

...and we set up a contest with Spoon NU to challenge students to post photos to win free food, because who doesn't love free food?

...and we set up a contest with Spoon NU to challenge students to post photos to win free food, because who doesn't love free food?

Since DB3 is pretty far from Northwestern, we created this graphic to show students it's just a quick stop off the CTA 201.

Since DB3 is pretty far from Northwestern, we created this graphic to show students it's just a quick stop off the CTA 201.

By the end of the campaign, DB3 saw a 400 percent increase in Instagram tags and account traffic...

By the end of the campaign, DB3 saw a 400 percent increase in Instagram tags and account traffic...

...and the DB3 pop-up at SpoonFest (featuring these tasty treats) netted nearly $400 in profit in one day of sales.

...and the DB3 pop-up at SpoonFest (featuring these tasty treats) netted nearly $400 in profit in one day of sales.